Story Ideas & Industry Angles
Covering the human sustainability movement in fashion? Start here.
Fashion has long prioritized environmental impact, but as burnout and mental health challenges rise across creative teams, a new conversation is emerging.
Below are press-ready angles and story concepts designed for features, expert commentary, or thought leadership pieces.
Human Sustainability: Fashion’s Next ESG Frontier
Why it matters:
Brands are racing to meet climate and ethical sourcing goals - but few have a strategy for keeping their people sustainable.
This story explores how Denmark is leading the next chapter in ESG: protecting the psychological well-being of workers in creative industries.
Includes: Expert insights from Pernille Sejer, CIFF's new positioning, and TL/DM&T’s role in systemic change.
Burnout in Fashion HQs: The Silent Crisis Behind the Creative Output
Why it matters:
While the supply chain gets all the attention, most stress-related sick leave and resignations happen in head offices.
From design teams to sustainability officers, fashion professionals are burning out under unspoken pressure.
Includes: Hard data on burnout, quotes from creatives, and solutions from Dressed4Stress.
From Fashion Executive to Human Sustainability Expert: A Personal Pivot
Why it matters:
The most powerful stories often come from lived experience.
Pernille Sejer shares her transformation from a high-level fashion leader to the founder of Dressed4Stress - a consultancy now advising brands on thriving teams, not just thriving margins.
Includes: Interview potential, behind-the-scenes reflections, and the neuroscience behind burnout recovery.
The Mandate You Might Have Missed: Psychosocial Risk Compliance in the Workplace
Why it matters:
Many companies don’t realize they’re already noncompliant.
Most first world countries, along with EU have mandates and national laws which require businesses to assess and mitigate psychosocial risks - including stress, lack of role clarity, and emotional overload.
Includes: Plain-language breakdown of legislation, real-world implications for fashion brands, and how Dressed4Stress helps brands stay ahead.
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